Entries by Robert Freund

Influencer Sues Brand partner for Using Image from Her Instagram

This case is a great reminder for brands and influencers about usage rights and the importance of understanding creator agreements. A model and creator is suing a beauty brand she partnered with in federal court for false endorsement and misappropriation of likeness. Under the influencer agreement, the creator agreed to post 1 photo and 1 […]

FTC Sends 700+ Warnings to Brands and Agencies

Last week, the FTC sent more than 700 warning letters, each called a “Notice of Penalty Offense,” to brands and agencies around the country. The letters list a series of marketing practices that the FTC has determined to be deceptive, including: -Falsely claiming an endorsement (e.g., “used by Clint Eastwood” if that’s not true) -Misrepresenting […]